Where is my site? Why focus on keyword research?
You are probably thinking about now ‘why haven’t we started building a website yet?’
What I will say to that is be patient. The more of this you get right before you start investing time in your site the easier it will be to build and maintain the impetus of your success and the clue is in the name, keyword research is literally the key!
So keywords. What are they and how do they figure into the grand scheme of things? A keyword can be described as a specific word or words used to query search engines. These are the words you type into Google to get your relevant answers, for example: Chocolate cake recipe.
The term Long Tail Keyword refers to a search term of 4 or more words to give a result. anything less can be considered a broad search or ‘seed’ keyword like ‘coffee’
If we take our seed keyword of coffee and punch it into Google we get:
Its a bit generic as you are only searching for a single keyword, in this case: Coffee.
Google sometimes suggests options you may be searching for but if we think about our coffee niche and the fact we want to promote affiliate sales through our site then we may need to adjust our keywords to match our buyer intent.
Google has suggested ‘coffee machines’ and ‘coffee grinder’. If we are looking to sell/promote coffee machines through Amazon then we need to engage someone looking to buy a coffee machine. Our keyword would then have ‘buyer’ keywords such as ‘best coffee maker under $100’ or ‘best coffee maker with grinder’ or even ‘what is the best coffee maker’.
Look at the intent, you will see they are all focusing on potential ownership or purchase rather than how coffee tastes or what your thoughts are on coffee.
So just expanding the search term by using more words we are able get a different set of results but note how drastically different they are? It’s because we are being more specific. This is how we will rank in Google and get that important cash rolling in.
I use a product called Long Tail Pro. I find it’s by far the best tool for giving you quick, accurate information. You can use Google keyword tools for free but this can be quite cumbersome and the information is not as easily readable.
Have a quick look at the videos showing you a brief overview of just how easy these tools are to use and all the benefits you get. The Long Tail University is a must! You get in-depth knowledge of how to find your crucial keywords and there are some other members only material which is awesome!
Keyword research tool Long Tail Pro in action
As you can see from the screen shot Long Tail Pro gives us a lot of information, don’t worry if it looks complex, you will get familiar with the terminology as we progress, for now just focus on the Average Keyword Competitiveness (often referred to as KC) and the local and global searches (search volume).
As a rule you want the KC to be as low as possible. Anything over 50 will be really hard to rank for without a great deal of resources and money so we will avoid anything over 50 like the plague. Below 10 is ideal but if it’s no higher than 35-40 we are in with a good chance.
We can safely ignore ‘Coffee’ from the list as it’s KC is 68. You will be fighting the likes of Wikipedia and major companies for the top spot there. As a new player you will not be able to rank there so it’s best left alone.
Looking at ‘Best coffee maker with grinder’ I can see a KC of only 26. This is a good keyword to use. It’s not as low as it could be but when you look at the rest of the data and the competition it looks like something you could easily rank for.
Let me explain why. If you look at the result below:
You will see a list of words in bold type under the heading Title and URL, this gives you an idea for which words Google has used to rank them for this search.
Not all of the words are used and some similar other words are in there too. This is called Latent Semantic Indexing or LSI. What Google does is find words which are related to your search such as ‘best restaurant in NYC’ and ‘best place to eat in NYC’ and ranks them as similar to your search and adds them into its algorithm.
As a result of this LSI the KC in the next field shows how competitive that result is which differs slightly as Google has changed the exact match to a ‘what it thinks is the right match’.
The KC of 26 you saw is the average and is a good guideline of how well your keyword will rank.
You will see next to the KC Trust Flow (TF) and Citation Flow (CF). Citation flow is the level of influence based on how many pages link to it and Trust flow is how trustworthy a page is depending on how many trustworthy sites are linked to it. The same is for the Domain CF and TF.
If that sounds like gibberish don’t worry. All you need to know, like KC, lower is better.
Take the site at the top spot. A trust flow of 4 and a citation flow of 26 for that page only! If you look at the CF for the domain (whole site) which is only 26 and TF of only 10. This means as a whole it will be quite easy to rank above this site, with a bit of work, snagging the top spot.
How you could earn money online with this information
Now think about the traffic for those keywords. We’ll ignore ‘Coffee’ as it’s a non starter but we’ll add up the traffic from the other 5 keywords. 11380, not bad but you have to remember that this is for the whole first page. Even if you rank number 1 for each of those keywords you will only get about 40% of the total.
Lets break down the numbers to see what could be possible.
11380 total traffic x 40% = 4552. Still not too bad when you see what we do next.
Now let’s assume we have the right buyer intent. 4552 people are going to look at your site with a view to buying a coffee make or grinder of some description. Let’s say we get a 5% take up on your reviews and offers.
4552 x 5% = 228 sales (rounded up as you cannot get a fraction of a person 🙂 )
If you reviewed 3 items each selling at $25, $50 and $75 dollars respectively (to keep the math simple) then the average price, assuming all sales were even would be $50.
Now as an Amazon affiliate you would earn commission on those sales as per the volume chart below:
In our case that would be 7% (volume between 111-320) x $50 x228 = $798
Now if you had some advertising on the sidebars of your site you would also earn a little from the non buyers visiting your site too. Google will pay you an amount per 1,000 visitors to your site. The amount can vary wildly depending on the user browsing your site as the ads are targeted.
For now lets say the amount is $5.
Each visitor adds to this so we calculate as follows 4552/1000 x $5 = $22.76
Not a great amount but it will go towards the site costs so it all adds up. Talking of adding up lets total both the amounts.
Not bad eh? And that’s only from 3 items. Imagine if you had 50 or 60 items or more on your site and were ranking for 20 keywords instead of just 5? You could easily make 3 or 4 times this amount with a little thought and a bit of planning and effort and your earning % would go up with the extra volume too!
Imagine what you could do with an extra $3,000+ a month?